Hublot’s Innovative Materials and Horological Excellence Get Celebrated in New York City.
On December 13th, the “World Tour” of Hublot’s Art of Fusion stopped off in New York City to celebrate with Surface Media an evening of style, watches, and fun. The Art of Fusion, the essential element that lies at the heart of Hublot, pairs watchmaking traditions with an avant-garde sensibility to extend the philosophy of the brand with groundbreaking materials and technology. Various novelties were on display, from the innovative Magic Gold and the imaginative use of transparent sapphire crystal to hyper-modern masterpieces from the MP Collection.
The December issue of Watch Journal investigates the idea of Art of Fusion further in an interview with Ricardo Guadalupe, CEO of Hublot. He explains, “Just like watchmakers in the eighteenth and nineteenth centuries; we will use classic materials such as gold for the case or brass for the movement—however, we combine them with other materials like titanium, ceramic, carbon fiber, Kevlar, even rubber. And we don’t stop there, because we also develop our own new materials. As a motto, the “Art of Fusion” refers not only to the materials themselves but also encompasses more abstract ideas: the fusion of past and present, tradition, and innovation.”
