For decades, the watch industry calendar has revolved around two events, both held in Switzerland: the Salon International de la Haute Horlogerie, in January, and Baselworld, in March. That all changed over Presidents Day weekend, when the inaugural Watches & Wonders Miami transformed South Florida into a horological mecca.
The event, a joint venture between the Fondation Haute Horlogerie and Miami Design District Associates, emphasized a party-like atmosphere and social media sharing. W&W Miami offered the general public unprecedented access to more than 20 premium watch brands including Bulgari, Hublot, Jaeger-LeCoultre, Parmigiani Fleurier, Tag Heuer, and Van Cleef & Arpels.
Some of them showed recent collections, museum pieces, and one-of-a-kind creations; others trotted out world premiers and top execs. Master watchmakers held classes; Buckminster Fuller’s “Fly’s Eye Dome” and other art installations, as well as a rolling street party, added an element of pageantry. Wristwatch aficionados and collectors descended in droves.
Notable guests included musician Brendan Fallis, actor and model Eric Rutherford, art collector Craig Robins, author Aaron Sigmond, and style bloggers Marcel Floruss and Lainy Hedaya.
The backstory is the stuff of horological legend. In the mid 1970s, as the Swiss watch industry teetered on the brink of collapse, Michel Parmigiani decided that somebody should be protecting the country’s old-world relics. The finicky pocket watches and fragile objéts d’art seemed particularly precious and vulnerable. So he opened a workshop in Fleurier, Switzerland, and he started fixing them.
The move proved cathartic—“Restoring antique timepieces saved me from nihilism,” Parmigiani says—and it allowed him to amass a singular wealth of knowledge. Partial backing from the Sandoz Family Foundation, an artistic-leaning venture capitalist outfit, turned Parmigiani’s once-modest operation into a full-blown manufacture, dubbed Parmigiani Fleurier, in 1996. The brand’s first in-house movement was rolled out two years later.
Known as PF110, the inaugural calibre was a manual-winding marvel, brimming with artisan details and boasting an epic eight-day power reserve. Watch nerds swooned. Collectors did the same when the movement debuted inside Parmigiani Fleurier’s flagship wristwatch, the Kalpa, in 2001.
This year, that iconic piece will enjoy a renaissance of sorts, as the company introduces three new creations under the Kapla banner. Each offers a clever reimagining of the original watch’s signature styling, incorporating the classic tonneau-shaped case and teardrop-shaped lugs. The Kalpa Hebdomadaire even uses an updated version of that original PF110 movement, making it a surefire hit with brand devotees.
On the eve of its premiere, we sat down with Michel Parmigiani to discuss the virtues of independence, finding inspiration in Southeast Asia, and the future of his namesake manufacture.
You’ve spent your life making and restoring luxury watches. What keeps you going?
Curiosity. Curiosity, and the desire to discover this noble work.
Why is it noble?
It’s a vocation that requires mastery of your own hands, mastery of your actions. And before you can do that, you must first master your mind. It is a life discipline, similar to that of a surgeon. One must learn how to use tools, while maintaining complete control over them.
I’ve read that you initially wanted to be an architect. Is this true?
Architecture has always captivated me—building houses and bridges, the ability to measure and produce a certain form. It is a source of inexhaustible inspiration, and horology is very similar. At first, I really hesitated between these two professions. But there was a watchmaking school fifteen minutes from my place in Fleurier. So I enrolled there.
You launched your brand in 1996. The watch world was a very different place then—we barely had the internet. What’s different now?
The simple parts of watchmaking have become industrialized, and computers certainly help us achieve more, and more rapidly. But in the end, a fine luxury watch must still be made by hand. Take our 1950 Tourbillon, for example. Its creation requires a very high-end process that we’ve been developing for twenty years. You need both machines and experienced watchmakers to deliver it. There is no other way to compose this work of art but by patience and experience.
Why did you choose the Toric Memory Time as your debut watch?
Before we launched, I was walking on a beach in Malaysia and picked up a shell with a striking shape. It was thick in front, but if you turned it just forty-five degrees, it gave the impression of being very thin. I said to myself, When I launch my first watch, I’m going to capture this optical illusion. Toric Memory Time also displays a second time zone for travelers. For the launch, it was important to demonstrate my know-how, my savoir faire. This watch is particularly complex, and I’ve been developing different models of it ever since.
Back in 2011, you created a movement based on the Hijri Calendar, which tracks the lunar cycles of the Islamic year. Why did that interest you?
The moon has great importance in our lives, and we don’t pay much attention to it. So I wanted to create a perpetual lunar calendar, which meant I had to be able to measure it. The lunar year is faster than the solar year, with difference of about eleven days. It’s not religious symbolism. It’s a scientific instrument that depicts the lunar cycle in mechanical form. When you look at it, you can see the days, months, and years of the moon.
This took years to develop. Did your colleagues call you crazy?
I’ve always been considered crazy for doing this job in the first place! When I started in watchmaking, the industry was in a quartz crisis. But, for me, it is very important to develop new projects and new ways of thinking—which allows the industry to evolve.
You also spent a great deal of time restoring a 200-year-old gold-and-pearl pistol that fires a chirping mechanical bird. Why?
It wasn’t working. Before launching my brand, I was known for restoring old timepieces, including pocket watches. When you see what has been created in the past, it’s very humbling. As for the pistol, and it took a year and a half to restore. I ended up restoring three of them for our collection.
The world’s top watchmakers enlist your company—which employs roughly 400 watchmakers, in five separate manufacturing houses—to make parts for their products. How do you explain what sets you apart?
We’re masters of the tools we use. We’re nimble, efficient, and a hundred percent Swiss-made. Not many houses can say that.
How do you see Parmigiani Fleurier evolving?
We don’t plan to buy anything, or expand. We just want to make beautiful mechanical watches and remain independent. Over the past twenty years, we’ve invested in a strong staff that has truly mastered the tourbillon and chronograph. Of course, we won’t stop there. For me, it’s simple: I want to break the rules and making something you cannot find anywhere else.
Behind the scenes at one of the year’s finest collector events.
On Thursday, November 30th, Watch Journal celebrated Parmigiani Fleurier with an exclusive collector dinner taking place at the glamorous La Cava restaurant located at Faena Hotel Miami Beach.
Hosted by Ruggero Mango, the General Manager of Parmigiani Americas, and Stephen Watson, Editor-in-Chief of Watch Journal, the intimate dinner party brought together an elite group of watch experts and aficionados to view highlights from the recent Parmigiani collections.
“During the SIHH watch fair in Geneva, Michel Parmigiani always reveals something special he’s been working on, a heavily jeweled table clock or a magically animated automaton, and you realize what a rare and special brand Parmigiani is,” says Watson.
The warm Florida evening brought about a relaxed, tropical vibe, as Ruggero Mango made everyone feel at home by welcoming the guests to become part of the extended Parmigiani family.
On hand to view these special pieces: Prince Percia Piétrolungo, CEO of OWN Realty/OWN Financial; Jack Yeaton, CEO of the Yeaton Group; and collectors Matt Goren, Pat Gibson, David Hayes, and John Scarlatos.