For decades, the watch industry calendar has revolved around two events, both held in Switzerland: the Salon International de la Haute Horlogerie, in January, and Baselworld, in March. That all changed over Presidents Day weekend, when the inaugural Watches & Wonders Miami transformed South Florida into a horological mecca.
The event, a joint venture between the Fondation Haute Horlogerie and Miami Design District Associates, emphasized a party-like atmosphere and social media sharing. W&W Miami offered the general public unprecedented access to more than 20 premium watch brands including Bulgari, Hublot, Jaeger-LeCoultre, Parmigiani Fleurier, Tag Heuer, and Van Cleef & Arpels.
Some of them showed recent collections, museum pieces, and one-of-a-kind creations; others trotted out world premiers and top execs. Master watchmakers held classes; Buckminster Fuller’s “Fly’s Eye Dome” and other art installations, as well as a rolling street party, added an element of pageantry. Wristwatch aficionados and collectors descended in droves.
Notable guests included musician Brendan Fallis, actor and model Eric Rutherford, art collector Craig Robins, author Aaron Sigmond, and style bloggers Marcel Floruss and Lainy Hedaya.