You know the brand and the watches.
But do you know the backstory?
In his new book Bulova: A History of Firsts (Assouline Publishing, $195) writer and editor Aaron Sigmond gathers up a crew of luminaries and tastemakers to tell the tale. The result is an engaging (and beautifully presented) look back at an American watch company that took great risks in marketing, advertising, and design, all while pushing the technical boundaries of watchmaking. Divided up into eight chapters, this glossy tome features tons of archival material with over 100 photos and illustrations, showing us just how “America Runs on Bulova Time.”
Check out a few of the spreads below.